The Importance of UK Web Hosting

In a world where there are more websites than people, obviously it’s going to be difficult for any new website to gain traffic apart from the obvious PPC (pay-per-click) campaigns. If you’re based in the UK, it’s worth remembering that Google UK will only index sites which either have a .uk domain name or are hosted on a UK based server. There are a few sites out there which will tell you if your site is UK hosted – just do a search on google for ‘find website ip’.

Search engines almost have the monopoly on website traffic, so it’s worth remembering the importance of UK web hosting if you’re thinking about a UK website. Search Engine Optimisation isn’t a single channel process – it’s about putting together all the factors which a search engine (particularly Google) looks for when ranking sites, be it img tags, outbound and inbound links, title text, meta tags, body text or header text. It can help to use a search engine optimisation tool when doing this, though do not rely on it completely. IBP (Internet Business Promoter) and Arelis are two tools which are rated particularly well for this task, though at over EUR 500 are not cheap! It may help to plan your SEO campaign on paper before starting it, be sure to include every aspect of search engine optimisation and plan your campaign over a 3-6 month period depending on the popularity of your keyword.

Search engines currently have the monopoly on website traffic so it’s important that your site ranks #1!

Christopher May

Q2 IT Systems Limited

600host.net Web Hosting