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The question as to why anyone needs to host his/her website with a web hosting company that has Internet Marketing expertise might appear a bit out of sync, especially when you can hire an Internet Marketing company to help push up your hits and thereby, sales. To understand this, we need to understand how both these entities work independently.

Internet Marketing Companies

Internet Marketing companies work at marketing a website by first identifying the right keywords and content and delivering this material using “Search Engine Friendly” methods. There are two steps involved in this.

1. Several factors such as search engine optimization using Meta tags, strategic placement of keywords, etc are employed effectively in an effort to match the search engine algorithms. When everything goes right, search engines list your site at the top of the search results list (commonly known as the SERPs - Search Engine Results Pages). Normally surfers don’t go beyond 30 top results (first 3 pages) in their search using any search engine. So, higher your site is listed, the better your site traffic will be.

2. PPC (pay per click) and CTR (click through rate - a tracking statistic) marketing are the latest industry buzzwords. These techniques give you the freedom of always topping the list as a click through line advertisement. For a small fee that is only paid when surfers click these links you get a guaranteed top placement. However, you pay the fee whenever a person clicks on your ad, regardless of whether or not a purchase was made. Your ads get triggered when certain keywords (called as Adwords on Google) are entered into search boxes or when a page contains a matching keyword/s, guided by certain factors.

Web Hosting Company

A web hosting company maintains many different servers that have a huge amount of space available and run on high speed multi processors in addition to providing a large amount of bandwidth, making processing speeds either faster or slower. The servers of a web hosting company run non-stop (most claim up to 99.9% up time) supported by back up generators and other power sources in addition to a host of software features suitable for any online business, web traffic, email accounts etc. Other important features of a web hosting company should include 24/7 support.

It is clear that both the web hosting companies and Internet Marketing companies have clearly different functions; yet, these functions are rarely thought to work hand in hand when in actuality, this is the case. When a web hosting company has Internet marketing expertise, they will have the knowledge necessary to help you improve your online business and the answers/advice for some of your unique Internet business questions. You as an online business owner will benefit by having all your needed web hosting services and your advisor in one place. Most importantly, web hosting companies that have Internet Marketing expertise have a vested interest in keeping you happy as a customer and seeing your business grow and expand.

Greg Cesar knows web hosting! Find out how hundreds of webmasters benefit from Greg’s web hosting and internet marketing knowledge by visiting his Web Hosting website.

About the Author

Greg Cesar is a successful Internet marketer, web designer and web hosting provider with over 10 years’ experience. He specializes in providing innovative web hosting and internet marketing services that help business owners make more money online. To improve your online business immediately and work with someone who understands what it takes to make real money online, visit: http://www.hostpartnerplus.com

4 Things To Look Out For In Choosing A Web Hosting Platform

With the hundreds of web hosting companies out there competing with one another to offer the best web hosting package on the internet and with all the hype that goes along with it, its easy to get confused or perhaps even purchase the package that is not right for us. Here are 4 essentials to look out for when choosing a web hosting platform for your website/business.

1.The reputation of the web hosting company.

Most web hosting companies on the web have been in existence for at least 2 years and they are usually handled by experience and IT savvy network engineers who can provide the necessary support and services to their customers. However, there are also several mom and pop set ups out there which are handled by amateurs who are greedy to make plenty of your own money without even knowing how to do something as fundamental as setting up your user account. Be sure to check the credentials of the web hosting firm by either reading their about us or the technology they use for their server farm. Make sure you pick a company that has been around for at the very least 2 years and have a successful track record with 95% up time for all its servers. Thats a reasonable expectation as 100% is not a realistic aim in the computing world.

2.How much of storage space are you given?

Most web companies out the offer space that range from as small as 20 MB to as big as 2GB or even more. However, this depends largely upon you the user. Make sure you do not get sold into buying more space then you need. This is a common trend amongst novice web owners who tend to feel that the bigger space the better and the more powerful their website can be. That is the most contorted statement I have ever heard in my 5 years as a IT expert and internet marketing consultant. Personally, I would recommend you to use Host4profit as your hosting company because I find that they provide the most innovative packages that even reward you by paying you to be a member & in many other ways too one of which includes a trip to the Bahamas. Find out more at http://www.host4profit.com/632628

3.What is the available bandwidth space for you to transfer data each month?

We all need to transfer data to our website and update its content often in order to stay afresh and also to keep our ratings high up on the search engines right? Well all web hosting companies offer a certain bandwidth or transfer window if you will to enable you transport your data from your local computer hard disk drive to your web server. However this transfer window has a limited space. This is set to prevent the servers on their side from having a bandwidth overload from users repeatedly transferring large amounts of data to and fro without any limits being set. A bandwidth space is allocated to enable you to manage the amount data that you want to transfer each month into the storage space allocated. Note that the data you transfer is constantly kept track of until you have reach the transfer limit for that month. Most web hosting companies tend to be stingy on this so as to provide so called high speed data transfer to their clients. They usually cap this bandwidth off at 1GB. Host4profit however offers its client a 3GB bandwidth per month. Can you see why everybody is switching to Host4profit now?

4.The support provided both online and offline to ensure you can sleep soundly at night.

This is the area that is overlooked most often whenever the novice webmaster signs up for a webhosting contract. It is absolutely important ( burn this into your head) I repeat absolutely important to ensure that you get a web hosting company that will answer your calls and ensure your website stays up and running even if you call them at 2 am in the morning to request for help. I am talking about 24 hours support everyday of the week and also relevant safety measures implemented in the data center at which your server resides. I highly recommend you find out more about the location of the data center about the power supply facilities, where it is situated and also the safety measures that have been put in place such as fire protection and relevant data backup facilities to a remote location as a safety should a physical destruction occur that literally wipes out the whole data center ( although I think this is highly unlikely unless George Lucas must have been tingling with the wrong button at his huge animation studios and manage to bring Darth Vader back to life).

1.The reputation of the web hosting company.

Most web hosting companies on the web have been in existence for at least 2 years and they are usually handled by experience and IT savvy network engineers who can provide the necessary support and services to their customers. However, there are also several mom and pop set ups out there which are handled by amateurs who are greedy to make plenty of your own money without even knowing how to do something as fundamental as setting up your user account. Be sure to check the credentials of the web hosting firm by either reading their about us or the technology they use for their server farm. Make sure you pick a company that has been around for at the very least 2 years and have a successful track record with 95% up time for all its servers. Thats a reasonable expectation as 100% is not a realistic aim in the computing world.

2.How much of storage space are you given?

Most web companies out the offer space that range from as small as 20 MB to as big as 2GB or even more. However, this depends largely upon you the user. Make sure you do not get sold into buying more space then you need. This is a common trend amongst novice web owners who tend to feel that the bigger space the better and the more powerful their website can be. That is the most contorted statement I have ever heard in my 5 years as a IT expert and internet marketing consultant. Personally, I would recommend you to use Host4profit as your hosting company because I find that they provide the most innovative packages that even reward you by paying you to be a member & in many other ways too one of which includes a trip to the Bahamas. Find out more at http://www.host4profit.com/632628

3.What is the available bandwidth space for you to transfer data each month?

We all need to transfer data to our website and update its content often in order to stay afresh and also to keep our ratings high up on the search engines right? Well all web hosting companies offer a certain bandwidth or transfer window if you will to enable you transport your data from your local computer hard disk drive to your web server. However this transfer window has a limited space. This is set to prevent the servers on their side from having a bandwidth overload from users repeatedly transferring large amounts of data to and fro without any limits being set. A bandwidth space is allocated to enable you to manage the amount data that you want to transfer each month into the storage space allocated. Note that the data you transfer is constantly kept track of until you have reach the transfer limit for that month. Most web hosting companies tend to be stingy on this so as to provide so called high speed data transfer to their clients. They usually cap this bandwidth off at 1GB. Host4profit however offers its client a 3GB bandwidth per month. Can you see why everybody is switching to Host4profit now?

4.The support provided both online and offline to ensure you can sleep soundly at night.

This is the area that is overlooked most often whenever the novice webmaster signs up for a webhosting contract. It is absolutely important ( burn this into your head) I repeat absolutely important to ensure that you get a web hosting company that will answer your calls and ensure your website stays up and running even if you call them at 2 am in the morning to request for help. I am talking about 24 hours support everyday of the week and also relevant safety measures implemented in the data center at which your server resides. I highly recommend you find out more about the location of the data center about the power supply facilities, where it is situated and also the safety measures that have been put in place such as fire protection and relevant data backup facilities to a remote location as a safety should a physical destruction occur that literally wipes out the whole data center ( although I think this is highly unlikely unless George Lucas must have been tingling with the wrong button at his huge animation studios and manage to bring Darth Vader back to life).

ABOUT THE AUTHOR

Arvind Gawade is a fully certified IT expert/consultant. He holds a Diploma in Information Technology specializing in Network Engineering. He is also an internet marketing expert that has been providing marketing services on the web for the past 2 years. Arvind will train you to become an internet expert for free and also build a free website for you within 24 hours. Visit his site for more info at: http://www.neptune500.com/pips

Hosting Service Providers and Identity Theft

My Hosting Service, My Security Service: How much protection does your web host give you from identity theft…and how much can they?

There are laws now that protect us from identity thieves, sure, but oftentimes, by the time the law gets involved, the damage is already done. Your website may be defaced. Your name may be sullied. Your hosting service may have locked you out. You lose customers. You lose money. To recover, you have to regain lost ground, which also takes time and money. But what can you do to protect yourself? And can your web hosting service help?

In two words: they’d better. At the very least a hosting service in the age of spammers, hijackers, and hackers (oh my!) should at the very least have one or more firewalls protecting your data. They should also be able to offer you protection from Denial-of-Service (DoS) attacks, a common outcome of internet identity theft. Some hosting services may offer you a Virtual Private Network (at relevant expense, of course) for additional protection.

Your payment area should be completely secure, at the bare minimum promising SSL digital encryption of all incoming and outgoing data. You should also make sure the shopping cart your hosting service provides is compatible with the major online payment processing gateways, such as PayPal, NETeller, Citadel, FirePay Click2Pay, UseMyBank, and others.

Identity thieves will often try to access your hosting service account using the “fruits” of their thieving. Once inside, they can hijack your domain away from you or delete important files from your hosting service. If this happens to you, one thing to do is check the server logs of your hosting service to figure out the exact date and time that the theft occurred. Note the IP addresses involved in the action and contact the associated ISP. This alone won’t resolve the problem. But it’s a start.

If your email address is stolen, you may find you start receiving returned messages that you appear to have sent but which you know for certain you did not. Print each and every one of those messages out immediately and make copies — they’re evidence. Not only may they come in handy in tracing the source of the theft, but they may be the very things that keep your hosting service from terminating your account (if, for one hypothetical example, a thief uses your email address to send X-rated material).

The other immediate action to take if you ever suspect yourself of being a victim of internet identity theft is notify your hosting service, your ISP, and your domain name registrar. Any instructions they give you, follow. You could also file a police report (and probably should, at least to get the crime on record), but as it’s unlikely anything will come of it (at least not immediately), this should really only be done after you’ve first contacted your hosting service, ISP, and registrar.

About the Author

Hosting-Review.com is the premier resource on web hosting. Visit http://www.hosting-review.com for comprehensive reviews and rankings of over 50 web hosting service providers , as well as informative articles about everything to do with hosting.

Personal Web Pages - 3 Instant Web Hosting Solutions

Looking to get a real web page up real fast?

Here are three instant solutions to creating a personal web page without having to learn a single line of web coding:

MySpace - This is the big daddy of personal web page solutions and the undisputed king of social networking. An email address and a name are all that is required to have your very own online presence on one of the most talked about sites on the net since Google. Once you’re signed up, you’ll be rubbing shoulders with 167 million –and counting– other MySpace users and you’ll have access to a personal home page which you can easily customize with a free MySpace layout. You’ll also have your own blog, photos page, inbox, calendar, address book and various other MySpace bells and whistles. A MySpace page can also double as a promotional tool if and when you get your own website.

Squidoo - This site is like a personal home page builder buffet that allows you to cook up your own web page by adding all sorts of instant ‘modules’. This includes modules that are automatically integrated with other internet entrepreneur solutions such as Amazon, CafePress, Ebay and the like. This means that you can actually make money online with this personal web page (I kid you not) and it won’t cost you a plug nickel. Other Squidoo modules allow you to easily customize your page with videos, photos, music, guestbooks, Google maps, links to your favorite websites (like your own, heh heh… nudge, nudge, wink, wink) and more. Squidoo page building can be a little slow and awkward at first as you attempt to plow your way through the plethora of options. But once you get the hang of it and realize the possibilities, it has the potential to become a real addiction.

Geocities ~ My journey into the world of web design began six years ago with Geocities, one of the oldest and most well known in the arena of personal web pages. This is the quintessential free-web-hosting-for-dummies service that is still around and will baby-step you through the entire process of building not just a single web page but an entire website. A Geocities account will provide you with a wide assortment of easy web page builder tools including page wizards, email forms, web counters, Yahoo Maps, a search box, a blog and more. You also get free web statistics to keep track of the throngs of visitors (you hope) beating a virtual path to your site.

All of the above solutions are totally free –albeit ad-supported– and hence the only investment is your time and maybe a little strain on the noggin trying to think up something to make your page about. So if you ever gave some thought to having a personal web page, I urge you to dive right in and give one of the above a try. You never know what might become of it and you could even wind up making a buck or two.

Robert Darrell is the webmaster of ironspider.ca which provides tutorials on all aspects of web design including What is Web Hosting? and Best Free Web Hosting .

Having The Best Web Hosting Plan

If and when you’re interested in starting a business online, there are a lot of things that you have to study first before you can rightfully expect a high ROI or return on investment.

First, you have to make sure that your company website has a user friendly interface which basically means links are visible, easily located and properly labeled and that the content provided in the website is complete, interesting, effective and grammatically correct.

Secondly, there’s the little matter of search engine optimization or SEO which requires you to employ a number of strategies that your company website is heard and seen by the right people. Common search engine optimization strategies would be keyword listing, site code optimization and top search engine placement.

And of course, we finally come to the main theme of our article: web hosting. No matter how great your website looks or how effective your SEO strategies are, if you don’t have the right web hosting plan, none of those would see the light of the day because your web hosting plan simply prevents them from being properly uploaded and viewed.

Web hosting is integral to your plans if you want your website to have its own niche in the Internet so do read carefully what we’re about to teach you.

You have mainly two choices when it comes to web hosting - you can get it for free or you can spend for it. Naturally, it would be lovely if web hosting would be free for all of us but understand that all the needs of your company website must be met by the free web hosting plan if you want your future to look rosy.

In order to determine whether your company website could do well even with a free web hosting plan, here are some key issues to address.

Are you willing to put up advertisements that may take too much space or would have an irritable effect on your readers? These ads are often required by free web hosting plans because it’s the only reason they can continue letting people enjoy free web hosting.

Are you okay with low bandwidth access and minimal web space? Because of these constrictions, you may not be able to create a website that’s exactly to your liking.

Are you capable of some basic software troubleshooting? Most free web hosting plans do not offer any free live customer support so you might be forced to solve a problem or two on your own when something wrong happens.

If you’re not ready for the situations enumerated above then perhaps it’s better that you go for a post paid web hosting plan so that all your worries would be over.

About the Author

Michael Colucci is a technical writer for $2.99 Hosting - A site that offers different web hosting packages starting at $2.99 per month.

Web Hosting for E-Commerce Sites

If you’re going to pursue an e-commerce site, hosting is going to be an issue. Here’s a primer on web hosting for your site.

E-commerce web hosting is the technology of storing, servicing and maintaining files for one or more web sites selling products or services online. Web site owners who pay for a web host (generally on a monthly basis) upload their web pages to a shared or dedicated web server through an ISP (internet service provider). The web host should ensure a fast and consistent connection. Experienced web entrepreneurs desire flexibility, security and high performance from an e-commerce host. An e-commerce web server also stores information, images, videos and just about any other content that can be retrieved from a web site. Security is a priority for e-commerce web servers.

E-commerce web hosting can be divided into two major components, the site and the host (where the site is stored for access on the web). Web hosts are computers that offer storage space and Internet connectivity. Web hosts make your web site work with and connect to the Internet. E-commerce, or web commerce, allows people to buy goods and services online. On the Internet, one can buy almost anything, at any time.

E-commerce web hosting must support e-commerce software. Often a web host will provide the tools that handle online transactions and sales. In other cases, the web business owner is on their own to ascertain e-commerce software. Common tools that are provided with e-commerce web hosting are shopping carts, business account services, SSLs (secure socket layers), secure transactions, web promotion applications and advertisement packages.

While choosing a web hosting company for your E-commerce business, it is helpful to decide how much data storage is required and the data transfer rates you require for your site. A web host is the physical location of a web site, so you must be confident in the connection and security of the hosting company. Doing some research to make sure that data reaches the end-user quickly and efficiently can payoff in a big way. Backup systems should be in place so that data is routed even if there is a router failure. Web hosts should be able to accommodate a client’s web traffic (measured in volume of data transfer) in peak hours as well.

Security is a major issue for E-commerce transactions. Private information needs to be kept safe from unauthorized parties. SSL, from Netscape, helps a lot with secure transactions. SSL is an encryption technology that encodes a message that a receiver decrypts by using RSA security. For integrity and authentication of messages, digital signatures, or certificates, are required. Digital signatures ensure that sensitive information is not picked up by any other party, by posing as a legitimate e-business or in any other way. A digital certificate is a document, issued by a certificate authority, which recognizes a legitimate online business. To ensure security, many web companies store confidential information on offline disks or on a separate PC. E-commerce web hosts should also maintain multiple backups of vital information. SSL uses PKI (public key infrastructure) and digital certificates to ensue privacy and authentication. Bear in mind that security can be an expensive and complex business.

In short, when selecting an e-commerce web host it is often best to look for a pre-packaged solution that allows you to create a shopping cart, an online catalog and a secure credit card transaction and storage system. Selecting an e-commerce web host with a broad range of tools and a solid reputation is an important step for just about any e-business.

About the Author

Halstatt Pires is with the Internet marketing firm - http://www.marketingtitan.com - a San Diego Internet marketing and advertising company offering automated web site systems - http://www.businesscreatorpro.com - create web databases, e-commerce sites, business lead management systems and more.

Web Page Hosting As An Affiliate Partner Program

I have been an online marketer for some time and I have a strong opinion that in all online marketing ” The Quality is The King “.

So it is if you are looking for web page hosting for your own affiliate business. It is the best to pick the best one.

Web page hosting is very important for a home business owner because the quality that comes from there has a direct influence on business results.

The technical quality is a must but I see the list of features, which are included in web page hosting service even more important.

I have prepared a list of features of a good web page hosting service in order to help people to pick the right service for themselves:

1.Web page hosting is so core part of every online marketing that I see it extremely important if the web page hosting company has a helpful, active and professional discussion forum.

A forum with thousands of members is a University of Online Marketing and will deliver online marketing strategies very fast to the members.

Good thing is that these strategies are mostly proven in the markets, which makes them very useful to other members.

Member can get help very fast 24/7 and meet the gurus of the business online. The attitude in these forums is that a member will always help another member.

Some have even become millionaires with online marketing and a member can get tips directly from these members too.

2. It is good if all setup and transfer fees will be included in the fixed monthly fee.

3. A good web page hosting service offers also some special tricks included in the monthly fee. Pop email accounts, mail lists/newsletters, autoresponders and email aliases are better to be ” unlimited “.

4. Many special features don’t seem to be important as a separate item but when they will build a list of features we see that every item on that list has it’s importance.

Typical features are emails by web, site stats, mail manager, which should all be included in the fixed web page hosting monthly fee. Especially because if a home business owner has to buy these separately, they can be costly.

5. One very useful feature which a good web page hosting company has are sub-domains. They will effectively bring new markets and extra sales for a home business owner.

6. Search engine submission service is a nice extra tool, which should also be included in the monhtly fee. I see it necessary to submit the site at least over 100 search engines, including all major engines.

7. As an affiliate of web page hosting company, an affiliate can earn residual income month after month, because hosting is typically charged with monthly fees. A fair affiliate commission must be around 40 % from sales to be profitable for a reseller.

It is also important that all these resellers can utilize the forum in order to get tips how to market effectively. Ready made advertising material with banners and text ads must be available.

Before starting to promote a web page hosting company, it is useful to think whether the brand of the company is already wellknown and has a good image. That will help getting results sooner.

8. Affiliate commission payment should happen monthly or bi-monthly. This is for maintaining the affiliate motivation. The more often you get paid, the more you will try!

Selling web page hosting is very natural for home business owner - everybody needs it.

About the Author

Juhani Tontti is a proven online marketer and offers web page hosting business. Web page hosting offers good commissions!

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